Change is the heart of innovation and we excel in it. Continuity gives us roots; while change gives us branches, letting us stretch and grow and reach new heights. We now have re-adopted our logo with a new change. We hereby unveil our new logo and brand identity with the view to demonstrate our new enthusiasm - new enthusiasm to serve our customers even better, utilize our experience to bring in new trends in instrumentation – both in products and services. It now has a dash of orange with Blue and Grey. We did not change as we grew older; we just became more clearly ourselves.
Blue is representative of innovation. It symbolizes fluidity of thought and motion, and a desire to constantly move in new directions.
Grey is representative of stability. It symbolizes the company's resilience and its ability to weather changes by remaining true to its core values and principles.
Orange represents new enthusiasm, success & determination. company's rich expertise and our association with world leaders, which lead us towards the path of success and determination to fulfill the needs & desire of all our employees and customers with a new enthusiasm.